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In betaHellion-owned · Tampa Bay

Locals Club

A fair deal for local businesses.

Locals Club is the deals app that sends you real customers — not one-time discount hunters — and only charges you when one actually walks through the door. 3.5% per redemption. No monthly fees. No contract.

The problem

Indie businesses lose to the “trendy for three months” cycle.

The playbook local businesses are given is broken. Groupon takes half the sale. Meta ads cost ~$38 to acquire a customer who never comes back. Valpak sits in a mailbox. And all of them send one-time deal hunters, not neighbors.

Locals Club is built the other way: real customers who live nearby, real offers from real businesses, and a payment model that only kicks in when a redemption actually happens.

How it stacks up

A better math for indie businesses.

Channel
Cost
Contract
Who shows up
Groupon
~50% of each sale
Multi-month exclusivity
One-time discount hunters
Meta ads
~$38 CPA (US SMB average)
Ongoing spend or nothing
Cold traffic
Valpak / print
~$18/lead
Monthly commit
Hit-or-miss
Locals Club
3.5% per redemption
None
Real neighbors, repeat customers

Cost benchmarks are US SMB industry averages, not guaranteed rates.

What it does

Built for both sides of the counter.

Live map of real offers

Consumers open the app, see real deals from real local businesses on a live map, and activate one before they walk in. No coupon codes, no printed vouchers, no signup friction.

Pay-per-redemption

3.5% per confirmed redemption. No monthly fee. No contract. Businesses only pay when a customer actually walks through the door.

Merchant dashboard

Full web + admin app for local businesses to post offers, track redemptions in real time, and see who's coming back.

Loyalty, not one-and-done

Built to send repeat customers, not one-time discount hunters. Merchants can set repeat-visit incentives and see genuine LTV.

Native iOS + Android

Built in Flutter — the same app runs everywhere. Mobile push notifications for new offers in your area, seamless checkin flow.

Clover POS integration

Redemption reconciles against the POS so merchants never argue over whether a redemption happened. On the roadmap: Square, Toast, Lightspeed.

Where we start

Tampa Bay first, then out.

Tampa Bay is the wedge. The Chamber alone has 1,400+ member businesses. Hillsborough County tourism hit a record $1.209B in FY2025. Locals and visitors are actively looking for where to eat, drink, and shop — and indie businesses are actively looking for a better acquisition model than Groupon and Meta.

Once the model is proven in Tampa, the playbook is the same in every other mid-size city.

In Tampa? Get on the app.

Beta's open. If you're an indie business owner, we'd love to add your offers. If you're a local, come find deals worth walking to.